Michael Jans, Insurance Marketing CoachWhy do insurance agents call Michael Jans "The Bad Boy of The Insurance Industry?" Why do industry leaders from coast to coast call him renegade...maverick...rebel? Why do his clients call him the industry "millionaire maker?"

Michael Jans is the Insurance Marketing Rebel

Without a shadow of doubt, Michael Jans is responsible for the successful marketing and sale of more P&C insurance than any single person alive. (If you have a shred of doubt, see what his clients have to say about him.) Let's face it. He's been at it a long, long time. He has thousands of clients and members. Most important, he gets results, so people do what he advises them to do.

He declares, "I'll gladly go "face-to-face" and "toe-to-toe" on insurance marketing with anyone on the planet." (Agents happily pay $14,970 a day for a one-on-one consultation on customized marketing strategy. They pay between $25,000-40,000 for a marketing campaign.)

Michael has consulted for, written copy for or designed entire campaigns for over 203 different insurance niches, markets and products. Commercial lines. Personal lines. Life and financial products. Comp. Health and benefits. He's done it all. (Again, agents gladly pay him upwards of $25,000 for marketing campaigns, and he's busy enough that he turns more away than he accepts.)

He's been the featured marketing columnist for industry magazine Rough Notes. He has a rave following of agents. Independent Agent Magazine called him the "insurance marketing maven", and Professional Agent Magazine called him a "marketing genius." Why do they say this? Because he knows his stuff and what it takes to not only succeed financially...but also achieve an extraordinary lifestyle. In fact, every single consultant trying to position themselves as an "insurance marketing coach or trainer" was a client and student of Michael Jans. If you want to learn from the Master, you're in the right place.

If you want more money, more control and more time off, follow the advice that other agents have said has changed their life forever.

Welcome to Insurance Marketing Rebel. Save this page, join our email list and check back often if you want to grow your agency.

 
Oct 28

Written by: Michael Jans
Wednesday, October 28, 2009 9:24 AM 

The Numbers Don’t Lie: Once Again, Industry-Wide Survey Shows Most CSR’s Fall Short

How do your CSR’s compare? The results of our most recent industry-wide survey on CSR Sales Performance are in, and once again they convincingly demonstrate that overall, CSR’s don’t possess the essential tools needed to maximize production for their agencies.

Hundreds of respondents took the survey, and here are the results:

1. Rate your CSR’s performance in closing inbound calls.
    67.4% below average or average
2. Rate your CSR’s performance in cross selling existing clients and new clients.
   76.7% below average or average
3. Rate your CSR’s performance in generating and following up on referrals for your agency.
   79.8% below average or average
4. Rate your CSR’s performance in delivering a “WOW” Experience on every inbound call.
    77.5% below average or average:
5. Do you deliver scripts for your CSR’s to:
   Close inbound calls? No: 77.8%
   Cross sell existing and new clients? No: 64.4%
   Generate and follow up on referrals? No: 73.3%
   Deliver a “WOW” Experience on inbound calls? No: 79.8%
6. Do you measure your CSR’s:
   Closing ratio? No: 74.4%
   Cross Sell ratio? No: 66.7%
   Referral generation? No: 68.9%
   Client feedback? No: 59.6%
7. Do you set goals and performance standards with your CSR’s for:
    Closing ratio? No: 75.6%
    Cross Sell ratio? No: 71.1%
    Referral generation? No: 75.0%
    Client feedback? No: 74.2%
8. Which ONE improvement would make the most difference to your agency? If your CSR’s:
    Closed more inbound calls. 10.1%
    Cross sold more clients. 31.5%
    Generated more referrals. 30.3%
    Delivered an authentic “WOW” Experience to inbound callers. 28.1%

Clearly, CSR’s aren’t getting the methodology, scripts and techniques they absolutely need so that they can close more inbound calls, cross-sell every client, bring you an avalanche of referrals, and provide a “WOW” experience to every client who interacts with your agency.

Wouldn’t it be great if your CSR’s could be trained to deliver exceptional service like this, and give you the kind of results that will make your agency paramount in your market? The good news is … THEY CAN! Click here now: www.freecsrwebinar.com

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2 comment(s) so far...

Re: Latest CSR Survey Results are conclusive ...

I am a small agent, about 500 clients. When a client calls and the CSR answers the phone, how does that CSR know what products or services that client may have with the agency?

By Jeryl Tippets on   Monday, November 02, 2009 7:20 PM

Re: Latest CSR Survey Results are conclusive ...

Jeryl, great question. Do you have an agency management system? How do YOU know what products your clients have with you? Give me some info on your agency so I can work with you. Thanks, Michael

By Michael Jans on   Monday, November 02, 2009 7:22 PM

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