I’ve been accused of beating up on the industry a lot lately. Well, it IS my job to tell the truth. So agents can be prepared for the storm. MEANWHILE…remember, as hard as the winds are gonna blow, I am in the “hope business,” not the “doom business.” I believe that the most successful agents are fully aware of the challenges to come – AND have the strategies in place to race ahead of the competition.
One of those advantages lies with the management, mentoring, scripting and training of CSR’s, who, after all, have MOST of the contact with clients. And, in many cases – personal and small commercial lines – have the primary contact with prospects.
My new book, “The CSR Money Bible: How Any CSR Can Add $63,000 To Any Agency Every Year,” delivers many of the strategies and tools that we teach in The CSR Mastery Program. It’s going to the printer on Monday – and I’m going to make a GIFT of it to the first 500 Rebel readers. But, for the time being, if you want a copy of my White Paper on “The Secret To Getting Your CSR’s To Sell More” just click here. We’ll send you one for free: http://www.insurancemarketingrebel.com/Resources/CSR-Profit-Strategies.aspx
Keep an eye on the blog. I’ll tell you how to get a copy of the book. I need Luke to set up an order page.
Finally, we’re updating our Annual Survey on CSR Performance. If you want to see how YOUR CSR’s stack up to the rest of the industry, take a minute, complete the survey – and I’ll get you a copy of the final industry results. Just click here:
http://tinyurl.com/2009CSRSurvey
In a couple of days, we’re off to Chicago for The Annual Insurance Marketing Summit. 325 agencies will be learning fast growth strategies from each other (and me) for 3-5 days of total immersion marketing. Can’t wait!'
Dominate!
Michael