We recently completed an industry-wide survey on effective Internet Marketing Practices…and the conclusion is straightforward.  Internet Ignorance.  (Even – I’m embarrassed to admit – many of my own clients and Quantum Club members are two laps behind the mega-marketers who are hungry for your business.  GEICO, Progressive, Esurance – and a growing cadre of niche players in the commercial arena.)  Compare your agency…but PLEASE, do not look at the “industry average” and consider that acceptable.  The Internet is changing your marketplace and it WILL sweep inside your agency like a hungry bear UNLESS you are prepared.

BEFORE WE GET STARTED: I want your comments.  First of all, Luke and I are putting the final touches on the curriculum for the Internet Marketing MegaConference – and your thoughts will help.  Secondly, I PLEDGE to create answers and solutions to your problems.  So, please, take a moment and tell me what’s on your mind.

Here are the responses, based on hundreds of submissions:

1. Our agency executes a satisfactory Search Engine Optimization Strategy. Yes: 15.9%.  No: 84.1%.

2. Our agency uses Google Analytics to track our website conversion, visits, length of visit and goals. Yes: 20.1%.  No: 79.9%.

3. Our agency executes Split A/B tests on our Internet marketing and measures the results. Yes: 6.3%.  No: 93.7%.

4. Our agency buys leads from Internet sources and converts them profitably.  Yes: 23.8%.  No: 76.2%.

5. Our agency profitably uses common Social Networking Sites for promotion. Yes: 19.1%.  No: 80.9%.

6. Our agency profitably uses NICHE Social Networking Sites (e.g., industry chat groups, etc.).  Yes: 10.4%.  No: 89.6%.

7. Our agency profitably uses a BLOG that drives and generates traffic. Yes: 7.1%.  No: 92.9%.

8. Our agency profitably advertises on Facebook or other Social Media Sites. Yes: 8.4%.  No: 91.6%.

9. Our agency has a website that generates traffic and profitably converts the traffic to leads. Yes: 31.7%.  No: 68.3%.

10. Our agency has separate websites for each of our niches.  Yes: 13.5%.  No: 86.5%.

11. Our agency frequently uses customized ZIPDRIP/email marketing messages to our prospects and clients.  Yes: 33.1%.  No: 66.9%.

12. Our agency has the following percentage of our client base email addresses loaded into a ZIPDRIP/email marketing account and uses them to nurture clients at least once a month. 

none:    41.7%
0-20%:    22.9%
21-40%:    16.0%
41-60%:    8.3%
more than 60%:    11.1%

13. Our agency profitably delivers Live Chat option on our website. Yes: 5%.  No: 95%.

14. Our agency delivers streaming audio or video testimonials on our website.  Yes: 7.1%.  No: 92.9%.

15. Our agency profitably uses webinar marketing to attract leads and/or nurture existing clients.  Yes: 5.7%.  No: 94.3%.

16. Our agency delivers Talking Emails to clients and/or prospects.  Yes: 8.6%. No: 91.4%.

17. Our agency profitably uses (or has used) a PURLs marketing campaign: Yes: 5.7%.  No: 94.3%.

Read it and weep.  Or resolve to TAKE ACTION now.

Questions?  Comments?  Desire for training in specific areas?  Click on “comment” and let me know!

Michael

PS: We have a few seats left at the MegaConference. Agents who are SERIOUS about adding basic and ADVANCED Internet Marketing to their agency, click here for more info: http://www.insuranceinternetmegaconference.com/