Perhaps I should rephrase the title of this blog to, "Tired of being run by your agency?"  Most agents are stuck working IN instead of ON their agency, so it's no surprise to find agents who are burnt out and beat down.    

  

Enter the Leverage PrincipleTM, you don't have to run your agency like a doctor or lawyer, (selling billable hours) but most agents do, eventually running out of time.  Instead your time should be spent on activities that are multipliers for the agency, meaning activities that help the agency grow in multiples instead of one unit at a time. The best example of a multiplier is marketing, instead of one client at a time good marketing has the potential to attract many clients.  For the latest on WHAT'S WORKING in insurance marketing check out the Insurance Marketing Summit, more details HERE.

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Well, they can be.  Presenting:

5 simple steps to convert more internet leads:  

1.   Email marketing via ZipDrip™ www.zipdrip.com.  Once you sign up for ZipDrip you will find an email sequence titled “Internet Lead Follow-up”.  It contains 4 URGENT and PERSUASIVE messages designed to convince the lead to call you and/or take time out of their busy schedule to deal with you.  Followed by an email at day 30 to attempt reactivation of the internet lead (I’ll talk more about this in step 5).  I caught up with one ZipDrip user who had recently started using this sequence with his internet leads.  He has tracked an upward trend from 10% conversion to nearly 20%, not too shabby.  As a side note, I think you will be pleasantly surprised by the growing content in ZipDrip™.  We add 1-2 sequences and/or messages to ZipDrip™ each month.  Most recently we added a LIFE INSURANCE cross-sell sequence and some individual referral generating emails.  

2.    Text messaging and I DON’T mean buy an office...

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Thousands of businesses are taking advantage of the power of video in their marketing.  it only makes sense, a video can receive hundreds of views in only 60 minutes.  Even with the opportunity to reach hundreds of viewers very few insurance agencies have taken the leap into video marketing.  Why?  

Well because they don't have time of course or don't know how to.  Problem is your competitors do have time; time to take advantage of every last trick and tactic to steal your clients and prospects.  Even one video a month would be better than nothing.  We make time to do one video blog a week and it's worth it because we engage prospects, clients and suspects alike.

 How can you get started?

1. Buy a video recording device "Flip Video's" are cheap starting at $100, or just get a web cam.

2. Record a 3-4 minute video on the top 5 reasons to do business with you.  See a sample HERE...

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When I ask Insurance Agents why they don't do more nurturing and engagement I usually get one of two answers or even both.  

1. I don't have time  2. I'm not that creative

 

Those that provide me with excuse 1 often have a deeper rooted issue with leveraging their time. That is, they struggle with identifying what not to do or what to delegate. A conversation for another time I think.  It is excuse 2 that we will focus on today with a nice quick brainstorm list of engagement and nurturing ideas. This should get you started. No more excuses, pick 4-6 and do 'em.

Engagement (2 way) Survey's  

Contests - coloring, best summer vacation photo, best dressed pet. You get the idea give the winner a free pizza.  

Open office events - BBQ, Santa pictures, Free shred day(Shred truck at the office).  

Account reviews - phone, in-person, fax back  

Newsletter with - crossword, offer for free report. Nurturing (1 way)  

e-mail...

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