Michael Jans, Insurance Marketing CoachWhy do insurance agents call Michael Jans "The Bad Boy of The Insurance Industry?" Why do industry leaders from coast to coast call him renegade...maverick...rebel? Why do his clients call him the industry "millionaire maker?"

Michael Jans is the Insurance Marketing Rebel

Without a shadow of doubt, Michael Jans is responsible for the successful marketing and sale of more P&C insurance than any single person alive. (If you have a shred of doubt, see what his clients have to say about him.) Let's face it. He's been at it a long, long time. He has thousands of clients and members. Most important, he gets results, so people do what he advises them to do.

He declares, "I'll gladly go "face-to-face" and "toe-to-toe" on insurance marketing with anyone on the planet." (Agents happily pay $14,970 a day for a one-on-one consultation on customized marketing strategy. They pay between $25,000-40,000 for a marketing campaign.)

Michael has consulted for, written copy for or designed entire campaigns for over 203 different insurance niches, markets and products. Commercial lines. Personal lines. Life and financial products. Comp. Health and benefits. He's done it all. (Again, agents gladly pay him upwards of $25,000 for marketing campaigns, and he's busy enough that he turns more away than he accepts.)

He's been the featured marketing columnist for industry magazine Rough Notes. He has a rave following of agents. Independent Agent Magazine called him the "insurance marketing maven", and Professional Agent Magazine called him a "marketing genius." Why do they say this? Because he knows his stuff and what it takes to not only succeed financially...but also achieve an extraordinary lifestyle. In fact, every single consultant trying to position themselves as an "insurance marketing coach or trainer" was a client and student of Michael Jans. If you want to learn from the Master, you're in the right place.

If you want more money, more control and more time off, follow the advice that other agents have said has changed their life forever.

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Obvious Prediction #3: This economy will continue to batter businesses and consumers (your clients and prospects) in the deepest economic downturn since the Great Depression. The recovery will be miserably long and slow. And these are the kinds of things you – the retail agent – will deal during while the patient is groaning in the recovery room:

1. An increasing number of drivers to drop insurance.  According to the respected Insurance Research Council, for every 1% increase in unemployment, there’s a 3/4% DECREASE in insured autos.

2. That will bring the number of uninsured drivers up to a whopping 16% in 2010.

3. 28% of those with auto insurance reported shopping for lower premiums when they normally would not do so.  (Why is it that so many agents KNOW – for personal lines and small commercial lines coverage – that their “sales force” is the CSR(s), and yet they install hardly ANY of the normal support systems for sales?!  No…

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We’re getting ready for the next printing of “The P&C Marketing Bible.”  Clean up a few typos.  Make a few minor changes.  It looked like Cindy in our product room was still sitting on about 300 copies.  Want one?  Just ask.  No strings.  My gift for reading my blog.  Click here: http://www.insurancemarketingrebel.com/Resources/The-Insurance-Marketing-Bible.aspx

Michael

PS: Here’s what one reader said about the book: “After reading Michael’s P&C Marketing Bible, you’ll feel as though you’ve walked in the back door of 12 successful agencies and had an insider’s peek at the secrets to their success. In these days of volatility and uncertainty in the insurance business, it’s refreshing to study proven...

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I promised a cold-eyed view of what’s happening to our industry.  Here’s Part III.  If you’ve missed Parts I and II, I’m keeping them “live” on the blog.  On to “Big Ugly Truth #2.”  What’s happening on the Internet – and why you need to pay attention.  If you missed the interview I had with Susan Engleson of comScore, allow me to review some of the highlights. This information is far, far too important to miss. (Comment from QC Member, Byron Yankou: “Michael Jans, my congratulations on delivering a tremendous call yesterday with Susan Engleson. The information on the slides literally blew me away with the trends in buying Auto Insurance Online. How in 5 years time the numbers of web quotes sought for auto insurance has gone up so dramatically.”)

 First of all, how does comScore know so much? Because one million people…

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Allow me to give you a quick “heads-up.” This post contains some “blatant advertising.”  No apologies.  Just tellin’ you upfront.

Remember the Christmas movie, “Miracle on 34th Street?”  Macy’s Santa Claus claims he is the real Kris Kringle, and, right before Christmas, he goes on trial for “involuntary commitment” to an asylum.  The ultimate defense that the he IS Kris Kringle comes when the US Postal Service dumps thousands of letters on the witness stand for Mr. Kringle, “proving” that he is, indeed, the one-and-only Kris Kringle himself.  Well, my inbox felt a little “dumped on” yesterday, and here’s why...

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I promised an unvarnished “insider’s look” into the state of the industry.  And how current forces will (and already are) affecting the retail agent.  I said, “The overwhelming dog-pile of forces beating up and preparing to beat up on insurance agents today – and for the foreseeable future – will make those days look like a fondly remembered family picnic. And agents too-slow to react with accuracy and strategy will be road-kill.  Overstated? Even if I am – by multiples – the truth remains:…”

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Master your agency's insurance marketing plan with these 11 steps. Loaded with marketing samples, worksheets, Producer Scripts and CSR Scripts. If you're an agency principal or run your agency's marketing, this is a must see.

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