Michael Jans, Insurance Marketing CoachWhy do insurance agents call Michael Jans "The Bad Boy of The Insurance Industry?" Why do industry leaders from coast to coast call him renegade...maverick...rebel? Why do his clients call him the industry "millionaire maker?"

Michael Jans is the Insurance Marketing Rebel

Without a shadow of doubt, Michael Jans is responsible for the successful marketing and sale of more P&C insurance than any single person alive. (If you have a shred of doubt, see what his clients have to say about him.) Let's face it. He's been at it a long, long time. He has thousands of clients and members. Most important, he gets results, so people do what he advises them to do.

He declares, "I'll gladly go "face-to-face" and "toe-to-toe" on insurance marketing with anyone on the planet." (Agents happily pay $14,970 a day for a one-on-one consultation on customized marketing strategy. They pay between $25,000-40,000 for a marketing campaign.)

Michael has consulted for, written copy for or designed entire campaigns for over 203 different insurance niches, markets and products. Commercial lines. Personal lines. Life and financial products. Comp. Health and benefits. He's done it all. (Again, agents gladly pay him upwards of $25,000 for marketing campaigns, and he's busy enough that he turns more away than he accepts.)

He's been the featured marketing columnist for industry magazine Rough Notes. He has a rave following of agents. Independent Agent Magazine called him the "insurance marketing maven", and Professional Agent Magazine called him a "marketing genius." Why do they say this? Because he knows his stuff and what it takes to not only succeed financially...but also achieve an extraordinary lifestyle. In fact, every single consultant trying to position themselves as an "insurance marketing coach or trainer" was a client and student of Michael Jans. If you want to learn from the Master, you're in the right place.

If you want more money, more control and more time off, follow the advice that other agents have said has changed their life forever.

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imageI asked – and you answered.   And I’m not surprised at the response.  In brief, here was my question: “I'm asking them if your CSR's are SELLING enough.  When I think of "selling" and CSR's, I think of four things:

1. Selling prospects on inbound calls,

2. Selling clients on the "cross sell,"

3. Successfully convincing clients to give you referrals, and,

4. Successfully "selling" your agency so that clients stay with you year after year.

If you had a "magic wand" so that your CSR's would sell better, what would you change?”

We’re always looking at tweaking and upgrading the curriculum for our CSR Mastery Program, and I got some great insights from your responses.  If you’re wondering how YOUR agency “stacks up” with other…

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image

I just got back – 30 minutes ago – from eight days in Chicago.  (Internet Marketing MegaConference, Million Dollar Club, Quantum Club University.)  Last night I saw The Chicago Shakespeare Repertory production of “Twelfth Night,” where my brother is Music Director.  Since it’s been on my mind a lot lately, I was reminded what a good script can do.  Make people laugh at the right time.  Make people cry.  Make people FEEL emotions.  And a good script will do it the same…

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Just a quick update from the Internet Insurance Marketing Megaconfernce. We're listening to Julia Gorzka give some amazing ideas on Social Media. Wish you were here!

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image Far too many agency principals resign themselves to the conclusion that “my CSR’s don’t like to sell” or “my CSR’s are supposed to be technicians” – and simply give up on the fundamental TRUTH that CSR’s are:

  • The last (and too often, deadly) step in most personal lines and small commercial lines marketing campaigns. (Reflect on how much work goes into a successful marketing campaign: selecting a niche, researching market “hot buttons,” creating an advertising message that generates a response, choosing media, managing costs, scheduling media delivery, purchasing or renting mailing lists and so forth – all leading up to an inbound call to an untrained CSR who can wipe out ALL the hard work of designing a marketing campaign with one bad…

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If your home or office was robbed, you’d probably call the police.

But I see agency principals just like you get ripped off every single day.  Right under their nose and they don’t even know it.
Let’s put this into perspective.  For 17 years, I’ve been advising insurance agency principals about how to make more money in their agency.  Most of the time we focus on marketing and business strategy, like:

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Summit in a Box

A-Z Marketing Blueprint

The Agency Profit Pathway
Zoom In on the Agency Blueprint

Master your agency's insurance marketing plan with these 11 steps. Loaded with marketing samples, worksheets, Producer Scripts and CSR Scripts. If you're an agency principal or run your agency's marketing, this is a must see.

  1. Overview - 5:23 minutes
  2. High Impact Mindset - 12:15
  3. Lead Generation - 9:49
  4. Response Mechanisms - 13:28
  5. Conversion - 6:49
  6. Lead Warming - 4:57
  7. Quote Package - 1:57
  8. Welcome Kit - 4:14
  9. Cross-Sell - 12:05
  10. Nurturing - 3:58
  11. Referrals - 7:19
  12. Testimonials - 2:51
  13. Lost Souls - 3:43

A-Z Insurance Marketing Blueprint

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