Michael Jans, Insurance Marketing CoachWhy do insurance agents call Michael Jans "The Bad Boy of The Insurance Industry?" Why do industry leaders from coast to coast call him renegade...maverick...rebel? Why do his clients call him the industry "millionaire maker?"

Michael Jans is the Insurance Marketing Rebel

Without a shadow of doubt, Michael Jans is responsible for the successful marketing and sale of more P&C insurance than any single person alive. (If you have a shred of doubt, see what his clients have to say about him.) Let's face it. He's been at it a long, long time. He has thousands of clients and members. Most important, he gets results, so people do what he advises them to do.

He declares, "I'll gladly go "face-to-face" and "toe-to-toe" on insurance marketing with anyone on the planet." (Agents happily pay $14,970 a day for a one-on-one consultation on customized marketing strategy. They pay between $25,000-40,000 for a marketing campaign.)

Michael has consulted for, written copy for or designed entire campaigns for over 203 different insurance niches, markets and products. Commercial lines. Personal lines. Life and financial products. Comp. Health and benefits. He's done it all. (Again, agents gladly pay him upwards of $25,000 for marketing campaigns, and he's busy enough that he turns more away than he accepts.)

He's been the featured marketing columnist for industry magazine Rough Notes. He has a rave following of agents. Independent Agent Magazine called him the "insurance marketing maven", and Professional Agent Magazine called him a "marketing genius." Why do they say this? Because he knows his stuff and what it takes to not only succeed financially...but also achieve an extraordinary lifestyle. In fact, every single consultant trying to position themselves as an "insurance marketing coach or trainer" was a client and student of Michael Jans. If you want to learn from the Master, you're in the right place.

If you want more money, more control and more time off, follow the advice that other agents have said has changed their life forever.

Welcome to Insurance Marketing Rebel. Save this page, join our email list and check back often if you want to grow your agency.

 

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Local Search Replaces the Yellow Pages

When it comes to pure Internet Marketing genius, the insurance industry doesn’t have anyone more knowledgeable, skillful or innovative than Lucas – OUR resident Internet genius.  So frequently, I’ll turn the pen over to him.  Credit goes to Luke for most of what follows:

Beginning in 2008, Google changed the search engine to detect when people are searching for local companies or organizations. When a local search is detected, Google displays a map with the top 10 listings in that region. This is called local search.

From this point forward, when a local search was detected, the local search results…

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We recently completed an industry-wide survey on effective Internet Marketing Practices…and the conclusion is straightforward.  Internet Ignorance.  (Even – I’m embarrassed to admit – many of my own clients and Quantum Club members are two laps behind the mega-marketers who are hungry for your business.  GEICO, Progressive, Esurance – and a growing cadre of niche players in the commercial arena.)  Compare your agency…but PLEASE, do not…

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 It took the telephone 89 years to reach 150 million users.  TV, 38 years.  The cell phone, 14 years.  iPod, 7 years.  Facebook: 5 years.  And adding up to 600,000 per day.  Today I want to start sharing the most basic tips on getting started on your Facebook Marketing System.

#1. Make the critical strategic decision.  Do you want to use Facebook to communicate with clients?  If so – and this is an important decision – be very clear on this: mixing up casual communications with strategic business communications can confuse, and even turn off, your business audience.  There are strategies to keep them separate (Groups, etc.) which we’ll talk about later.  But for now, beware, if you’re going to be positioning “the reason to do business with you” on...

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Remember the good old days? 

When the best “networker” won the most clients.  You know, the agent who hung around the Rotary and service clubs and spent his time “prospecting” was the one who dominated the market.

Well, those days really weren’t all that good…unless you like selling one-at-a-time and trading time for money.  A lot of agents were thrilled to trade in those old, slow methods for marketing.  I know that…

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Rex WebinarCan you market insurance with webinars? 

The answer is a resounding “YES.”  And it solves many of the problems agencies face today.  It makes it easy to sell in MULTIPLES.  It gets the market to chase you, instead of the other way around.  It optimizes the use of your time.

But…you MUST know what you’re doing.  Here’s a quick check list that I use when…

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Recognize the bubbly brunette in the picture?

Nah? Why that’s actress and comedian Stephanie Courtney (Mad Men, Kath & Kim, The Heartbreak Kid, Blades of Glory, etc.). Still doesn’t ring a bell?

Dip into the blog-o-sphere of contemporary culture and you’ll quickly discover she’s the unassuming ICON of a growing cult following. A quick Google of her name will alert you to discussion groups dedicated to her commercial (and romantic)…

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Summit in a Box

A-Z Marketing Blueprint

The Agency Profit Pathway
Zoom In on the Agency Blueprint

Master your agency's insurance marketing plan with these 11 steps. Loaded with marketing samples, worksheets, Producer Scripts and CSR Scripts. If you're an agency principal or run your agency's marketing, this is a must see.

  1. Overview - 5:23 minutes
  2. High Impact Mindset - 12:15
  3. Lead Generation - 9:49
  4. Response Mechanisms - 13:28
  5. Conversion - 6:49
  6. Lead Warming - 4:57
  7. Quote Package - 1:57
  8. Welcome Kit - 4:14
  9. Cross-Sell - 12:05
  10. Nurturing - 3:58
  11. Referrals - 7:19
  12. Testimonials - 2:51
  13. Lost Souls - 3:43

A-Z Insurance Marketing Blueprint

Local Search Replaces Yellow Pages

In 2008, Yellow Pages were eclipsed by the search engines. The decline of the yellow pages will continue and a new tool has emerged: local search. These are the results in Google that are displayed before the normal listings. Rank #1!

Learn how you can rank #1 on Local Search