Why do insurance agents call Michael Jans "The Bad Boy of The Insurance Industry?" Why do industry leaders from coast to coast call him renegade...maverick...rebel? Why do his clients call him the industry "millionaire maker?"

Michael Jans is the Insurance Marketing Rebel

Without a shadow of doubt, Michael Jans is responsible for the successful marketing and sale of more P&C insurance than any single person alive. (If you have a shred of doubt, see what his clients have to say about him.) Let's face it. He's been at it a long, long time. He has thousands of clients and members. Most important, he gets results, so people do what he advises them to do.

He declares, "I'll gladly go "face-to-face" and "toe-to-toe" on insurance marketing with anyone on the planet." (Agents happily pay $14,970 a day for a one-on-one consultation on customized marketing strategy. They pay between $25,000-40,000 for a marketing campaign.)

Michael has consulted for, written copy for or designed entire campaigns for over 203 different insurance niches, markets and products. Commercial lines. Personal lines. Life and financial products. Comp. Health and benefits. He's done it all. (Again, agents gladly pay him upwards of $25,000 for marketing campaigns, and he's busy enough that he turns more away than he accepts.)

He's been the featured marketing columnist for industry magazine Rough Notes. He has a rave following of agents. Independent Agent Magazine called him the "insurance marketing maven", and Professional Agent Magazine called him a "marketing genius." Why do they say this? Because he knows his stuff and what it takes to not only succeed financially...but also achieve an extraordinary lifestyle. In fact, every single consultant trying to position themselves as an "insurance marketing coach or trainer" was a client and student of Michael Jans. If you want to learn from the Master, you're in the right place.

If you want more money, more control and more time off, follow the advice that other agents have said has changed their life forever.

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Yellow Pages hits the dinosaur tipping point, RIP…

By Michael Jans on Tuesday, February 24, 2009 8:12 AM

They used to be a staple of the industry. Back in the “good old days,” it was part of the usual recipe of insurance agency marketing. Take out a Yellow Pages ad. Hang around the service clubs. Hang a shingle outside your office. All of which worked pretty miserably. But, let’s face it, the competition was lazy, complacent and untrained. So the threats were minor.

Those days are long, long gone. YP ad revenue has been slip-slidin’ away. about 3 points per year. The Kelsey Group – an independent research firm – predicted a 10% erosion this year. According to a new study by TMP Directional Marketing, “online search” finally edged out print yellow pages as the #1 consumer research tool.

Of course, this isn’t news to most insurance agents who used to (or still do)…

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Insurance Marketing Rebel

Webinar Replay: Internet Marketing for Insurance Agents 2009

By Michael Jans on Thursday, February 19, 2009 11:24 PM

I just finished the first of our two ”Internet Marketing for Insurance Agents 2009” webinars.

We had SEO Expert Brett Smith of Worldwide Internet Publishing and Marc Bujold of EpikOne join us to discuss two very important topics for insurance agents.

Watch the webinar, for free! (This will be removed before the next training, so watch now!)

As I’ve said before, the massive drift of the consumer base to Internet research, Internet comfort and Internet PURCHASING poses the biggest threat to the insurance AGENT (not the industry) – as well as the biggest OPPORTUNITY, that we’ve seen in decades.

I had two of the top Internet marketers in the country as guest experts on this training - and they were SWAMPED with live questions from agents who were on the call.

I strongly urge you to not to miss out on it.

We covered critical issues like:

What to do about the Internet if you're not "technical" - even if you understand how important marketing is
Why and how to use Search Engine Optimization to drive traffic to your website
Why most insurance agents websites are "death traps" for converting prospects to clients
Where to find reliable internet marketing help when you need it
How Google Analytics can help you MASTER everything you must know about what's working and what's not working on your Internet Marketing Strategy
How to use Ad Words in your Internet Marketing Strategy
And - most important - why the time has PASSED for Insurance agents to ignore the Internet as part of their Business Strategy

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Insurance Marketing Rebel

The end of insurance marketing as we know it…

By Michael Jans on Saturday, February 14, 2009 8:59 AM

Many years ago, when I first ran an agency, I did what most agents do when they want to grow their agency. Look around. See what other agents are doing. And copy. Of course, when you’ve got five kids, your bank account can hungry as a black bear in April. And I wasn’t getting the kind of results I was looking for from the “copy other agents” method. Turns out, most of them were as clueless as I was. Growth rates of 7-10% just didn’t cut it for me. And I ended up getting the answers…

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Insurance Marketing Rebel

Worst P&C Sales Decline Since 1930’s

By Michael Jans on Thursday, February 12, 2009 2:36 PM

Nobody’s been accusing the insurance industry of creating an artificial “bubble” of growth. It ain’t the housing marketing. Ain’t the credit market. In fact, it’s starting to look like the deflated balloon the morning after the birthday party. According to AM Best, P&C sales just skidded through their second straight year of decline, for the first time since the ‘30’s. Rate reductions added to the industry’s “misery index” along with…

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Insurance Marketing Rebel

Recession Proof Your Agency Part II: The 30 Day Sprint

By Michael Jans on Friday, February 06, 2009 8:26 AM

For those agents who joined us in yesterdays webinar, thank you! The feedback knocked me over. The number of emails and other “thank you’s” was more than I imagined – even with my overly active imagination. Which gets me to PHASE II of How To Recession Proof Your Agency – getting your ENTIRE TEAM to 1) share YOUR sense of urgency, 2) focus on IMPORTANT and High Leverage Activities only and 3) kick start your agency…

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Insurance Marketing Rebel

By Standers Will Get Hurt

By Michael Jans on Monday, February 02, 2009 8:31 PM

This perfect storm we’re in will be visiting EVERY agency in 2009. Soft market, not going away as soon as you want. Recession, may be here for a MUCH longer time than any of us care for. Consumers looking to the internet for insurance (and lazy, unprepared agents getting completely overlooked), a trend that is nearing “tipping point” proportions.

My prediction?

1. Bystanders, spectators and patients of deer-in-the-headlights syndrome will get hurt, being unprepared for the next phase of commercial price reductions, the effect of the recession on their client base and/or the inevitable – but sudden – upswing in pricing. (Remember,history students, that hard markets cycle up quickly, soft markets, slowly. You better have your Plan B in place for the day that prices go up, clients go nuts and carriers go bye-bye. If the hard market hits on a Monday, you’d better have your Action Plan rolling by Wednesday.)

2. And, that NOW is the time for the serious and savvy agent to overcome the dinosaurs,...

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