Michael Jans, Insurance Marketing CoachWhy do insurance agents call Michael Jans "The Bad Boy of The Insurance Industry?" Why do industry leaders from coast to coast call him renegade...maverick...rebel? Why do his clients call him the industry "millionaire maker?"

Michael Jans is the Insurance Marketing Rebel

Without a shadow of doubt, Michael Jans is responsible for the successful marketing and sale of more P&C insurance than any single person alive. (If you have a shred of doubt, see what his clients have to say about him.) Let's face it. He's been at it a long, long time. He has thousands of clients and members. Most important, he gets results, so people do what he advises them to do.

He declares, "I'll gladly go "face-to-face" and "toe-to-toe" on insurance marketing with anyone on the planet." (Agents happily pay $14,970 a day for a one-on-one consultation on customized marketing strategy. They pay between $25,000-40,000 for a marketing campaign.)

Michael has consulted for, written copy for or designed entire campaigns for over 203 different insurance niches, markets and products. Commercial lines. Personal lines. Life and financial products. Comp. Health and benefits. He's done it all. (Again, agents gladly pay him upwards of $25,000 for marketing campaigns, and he's busy enough that he turns more away than he accepts.)

He's been the featured marketing columnist for industry magazine Rough Notes. He has a rave following of agents. Independent Agent Magazine called him the "insurance marketing maven", and Professional Agent Magazine called him a "marketing genius." Why do they say this? Because he knows his stuff and what it takes to not only succeed financially...but also achieve an extraordinary lifestyle. In fact, every single consultant trying to position themselves as an "insurance marketing coach or trainer" was a client and student of Michael Jans. If you want to learn from the Master, you're in the right place.

If you want more money, more control and more time off, follow the advice that other agents have said has changed their life forever.

Welcome to Insurance Marketing Rebel. Save this page, join our email list and check back often if you want to grow your agency.

 

THIS Thursday, January 28th, I'm hosting a FREE, live webinar for serious, growth-oriented Allstate agents. So, why should YOU be on this call? Well, for starters - for those who don't already know - I've been coaching, training and consulting with insurance agents (thousands of them) for over 20 years now... many of them Allstate agents. And I've helped a lot of them double, and even triple their agencies - AND their incomes.

There isn't room here (nor is this the place) to list all my credentials. But here's the bottom line: on Thursday's LIVE teleseminar, I'll be revealing the secrets that many Allstate agents are already using to transform their agencies into money-making machines!

You can find out more, and register here: www.liveteleseminar.com - and I encourage you to do so NOW. There are a limited number of lines, and they're filling up fast. I even have a FREE gift for you, just for being on the call - but you'll need to hurry and sign...

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Next Tuesday, I'll be interviewing a very special insurance agent - and I'd like to invite you to participate in that call. The agent's name is Greg Marcyniuk, and he's been a client and Quantum Club member for the past 5 years. In that time, he has TRIPLED his agency income from $400,000 to $1.35 million.

And get this: he's increased his vacation time as well - from 12 weeks last year to 16 weeks this year. On Tuesday's special webinar, Greg will be sharing 12 powerful strategies he's used to grow his agency. There's no charge for the call, and it's live, so you'll have the chance to ask Greg or me any questions you might have.

So, why not join us? You're bound to pick up some pointers you can use to grow your agency. You can register here: www.insurancemarketingwebinar.com

Talk to you on the call!

The Numbers Don’t Lie: Once Again, Industry-Wide Survey Shows Most CSR’s Fall Short

How do your CSR’s compare? The results of our most recent industry-wide survey on CSR Sales Performance are in, and once again they convincingly demonstrate that overall, CSR’s don’t possess the essential tools needed to maximize production for their agencies.

Hundreds of respondents took the survey, and here are the results:

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I’ve been accused of beating up on the industry a lot lately.  Well, it IS my job to tell the truth.  So agents can be prepared for the storm.  MEANWHILE…remember, as hard as the winds are gonna blow, I am in the “hope business,” not the “doom business.”  I believe that the most successful agents are fully aware of the challenges to come – AND have the strategies in place to race ahead of the competition.

One of those advantages lies with the management, mentoring, scripting and training of CSR’s, who, after all, have MOST of the contact with clients.  And, in many cases – personal and small commercial lines – have the primary contact with prospects. 

My new book, “The CSR Money Bible: How Any CSR Can Add $63,000 To Any Agency Every Year,” delivers many of…

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Obvious Prediction #3: This economy will continue to batter businesses and consumers (your clients and prospects) in the deepest economic downturn since the Great Depression. The recovery will be miserably long and slow. And these are the kinds of things you – the retail agent – will deal during while the patient is groaning in the recovery room:

1. An increasing number of drivers to drop insurance.  According to the respected Insurance Research Council, for every 1% increase in unemployment, there’s a 3/4% DECREASE in insured autos.

2. That will bring the number of uninsured drivers up to a whopping 16% in 2010.

3. 28% of those with auto insurance reported shopping for lower premiums when they normally would not do so.  (Why is it that so many agents KNOW – for personal lines and small commercial lines coverage – that their “sales force” is the CSR(s), and yet they install hardly ANY of the normal support systems for sales?!  No…

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We’re getting ready for the next printing of “The P&C Marketing Bible.”  Clean up a few typos.  Make a few minor changes.  It looked like Cindy in our product room was still sitting on about 300 copies.  Want one?  Just ask.  No strings.  My gift for reading my blog.  Click here: http://www.insurancemarketingrebel.com/Resources/The-Insurance-Marketing-Bible.aspx

Michael

PS: Here’s what one reader said about the book: “After reading Michael’s P&C Marketing Bible, you’ll feel as though you’ve walked in the back door of 12 successful agencies and had an insider’s peek at the secrets to their success. In these days of volatility and uncertainty in the insurance business, it’s refreshing to study proven...

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I promised a cold-eyed view of what’s happening to our industry.  Here’s Part III.  If you’ve missed Parts I and II, I’m keeping them “live” on the blog.  On to “Big Ugly Truth #2.”  What’s happening on the Internet – and why you need to pay attention.  If you missed the interview I had with Susan Engleson of comScore, allow me to review some of the highlights. This information is far, far too important to miss. (Comment from QC Member, Byron Yankou: “Michael Jans, my congratulations on delivering a tremendous call yesterday with Susan Engleson. The information on the slides literally blew me away with the trends in buying Auto Insurance Online. How in 5 years time the numbers of web quotes sought for auto insurance has gone up so dramatically.”)

 First of all, how does comScore know so much? Because one million people…

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Allow me to give you a quick “heads-up.” This post contains some “blatant advertising.”  No apologies.  Just tellin’ you upfront.

Remember the Christmas movie, “Miracle on 34th Street?”  Macy’s Santa Claus claims he is the real Kris Kringle, and, right before Christmas, he goes on trial for “involuntary commitment” to an asylum.  The ultimate defense that the he IS Kris Kringle comes when the US Postal Service dumps thousands of letters on the witness stand for Mr. Kringle, “proving” that he is, indeed, the one-and-only Kris Kringle himself.  Well, my inbox felt a little “dumped on” yesterday, and here’s why...

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I promised an unvarnished “insider’s look” into the state of the industry.  And how current forces will (and already are) affecting the retail agent.  I said, “The overwhelming dog-pile of forces beating up and preparing to beat up on insurance agents today – and for the foreseeable future – will make those days look like a fondly remembered family picnic. And agents too-slow to react with accuracy and strategy will be road-kill.  Overstated? Even if I am – by multiples – the truth remains:…”

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If you will, I would like to have a frank and hard-nosed discussion with you. In my 20 or so years of consulting, coaching, training – and selling insurance – in this industry, I have NEVER seen the horizon look so dark, ominous or threatening to so many agents as it is right now. Nor have I ever seen the critical need for innovation, smart business strategy or fast and constant adaptation as you need TODAY.

Please remember, I am not a “babe” in these woods. I started my own insurance career in the thick of the last long (14 year) soft market. And during those years, the trade mags and industry associations reported the loss of tens of thousands of insurance agencies who rammed up against the rocky shoals of tough times, selling out, merging – or just going out of business.  Tens of thousands. 

My great concern – for many thousands of today’s agents is…

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Master your agency's insurance marketing plan with these 11 steps. Loaded with marketing samples, worksheets, Producer Scripts and CSR Scripts. If you're an agency principal or run your agency's marketing, this is a must see.

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